![]() ![]() Butterworth's that the brands would be undergoing an overhaul. The move followed on the heels of announcements from the parent companies of Aunt Jemima breakfast products, Uncle Ben's rice, and Mrs. ![]() Although the image has been adapted, many argue that the racial undertones remain, prompting B&G Foods' decision. In early Cream of Wheat advertisements, the chef was depicted as being formerly enslaved, slow-witted, and nearly illiterate. White, was based on Rastus, a black caricature that appeared in minstrel shows in the late 19th and early 20th centuries. Having come under scrutiny in recent days for the racist origins of the smiling Black chef taking center stage on its packaging, the food company acknowledged that "there are concerns regarding the Chef image, and we are committed to evaluating our packaging and will proactively take steps to ensure that we and our brands do not inadvertently contribute to systemic racism." For 130 years, the Cream of Wheat logo has borne the image of a smiling Black chef, who, prior to basing its image on late Chicago chef Frank L. The food company announced the potential rebrand Thursday morning in response to growing calls for brands to take accountability for the racial stereotypes adorning their products, making it the fourth brand in the span of just 24 hours to announce a review of packaging over racist origins. News that B&G Foods will be conducting an "immediate review" of the Cream of Wheat logo has sparked a fierce debate on social media.
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